SEO for Voice Search
Voice Search –
The future is here and your website needs to keep up or be left behind.
Many devices now allow you to do a Voice Search, or use Voice Command.
Simply put, voice search allows you ask your question rather than typing it into the Google search box.
This technology is applied to more and more VCDs, or Voice Command Devices, and other than just being designed to make life easier, they help take multitasking to a whole new level.
For example, you could be in the kitchen cooking dinner, and while having your hands full you remember that you’re missing an ingredient for dessert; you simply use your voice while talking to your smartphone and command your phone to call your son to ask him to pick up whatever you need on the way home.
Or you could be doing work at your computer and you are busy typing but you remember that you need some more information related to your work. You can simply ask your Tablet to look up whatever info you need while still typing away at your PC, and without needing to stop what you are doing.
And with the rise of Voice Command Devices, there are many other appliances around your home that now allow you to search by voice (or command using speech) and it is not only applicable to smartphones and tablets.
My 12yo son has never typed a search query into any device he is using.
Be it the PC, a tablet, a smartphone, or even his Xbox – but he is not being lazy and he can type much faster than me; he just grew up using voice search, and whenever he can – he does.
iOS devices have SIRI, Google Home and Google devices use Google Assistant, Microsoft have Cortana, Samsung Devices have Bixby and on and on.
According to Alpine.ai, there are now over a Billion voice searches being performed per month; that’s not a typo, One Billion monthly voice searches – with more and more devices integrating Voice Search technology, can you imagine what the future holds?!
The statistics are absolutely mind-blowing, and for those of us who love numbers, Mike Jeffs, Branded3’s Commercial Director has written a great article full of voice search stats that perfectly illustrates the sharp rise in speech usage, and we as webmasters and business owners need to pay heed.
The Internet is a rapidly changing and ever-evolving environment, and SEO’s and webmasters who do not keep up are doing themselves and their clients a great disservice.
Here is how Voice Search applies to Search Engine Optimisation –
Google SERPS (Search Engine Results Pages) are constantly evolving with one goal in mind: to provide the person doing a Google Search the most relevant answers that it can pull out of all the websites indexed on Google.
This is a highly challenging task, and often a non-relevant website or two still show up in the search results.
But over the years Google has been providing searchers with other options to help us find more relevant information.
Today, every time we search for anything on Google, we can either go to the next page and the page after that in the search results, or we can scroll down to the bottom of the page to find other relevant search terms in order to help us find what we’re looking for under the heading Related Searches.
But not many people go to page two or three of the search results, and that’s the reason why the Holy Grail of SEO is to make it to the first page of Google for your keywords and key phrases.
The rise of Voice Search has seen Google integrate yet another feature on their Search Results Pages; this feature goes under the heading: People Also Ask.
Example from Google Search
If you do a Google search for Marketing Consultant, yes, this is shameless self-promotion ?
You’ll see me on the first page of Google ahead of 340 Million other competing results, but above me and very prominently placed are the newly implemented Google results for People Also Ask.
If you are doing Client SEO, or if you’re a website owner doing your own SEO, or if you’re an SEO Consultant, the addition of People Also Ask, is supremely important – way too important to ignore, because it is changing the way Google serves their search results, and we need to optimise our website for this.
The differences between Related Searches and People Also Ask.
1. Related Searches is at the very bottom of the search results pages
2. Related Searches uses keywords and key phrases as they are typed by people into the Google Search Box.
Whereas People Also Ask is –
1. Featured at the top of the search results page
2. Phrased in a conversational manner as people ask using speech
This is a whole new ball game, where the keywords and key phrases that you need to optimise for, are different to the usual keywords for which you optimise your website.
People use different terminology when speaking than when they are typing, so if you want to be found in the People Also Ask section on page one of Google, you need to integrate spoken language and every-day conversational terminology into your website.
How to optimise your website for People Also Ask
1. Use every-day conversational language on your website.
There are a number of pages on your website which allow you the opportunity to use conversational language.
The About Page, FAQ page and Blog Posts and good examples.
You need to rewrite those pages to reflect conversational language that people might use when using speech rather than typing their search queries, but you still need to use your target keywords.
2. Use Rich Snippets to help Google pull these conversational queries that you used on your website.
How to optimise your website for People Also Ask – step by Step
1. List as many questions relating to your niche as possible that you anticipate searchers will ask Google using voice.
2. use your blog or another inner page on your site that is properly optimised, for the following:
3. Create a post for each question you anticipate.
4. The Headline should ask the question verbatim. (I haven’t yet worked out if adding a question mark at the end of the headline is of any benefit)
5. Below that give a short and succinct answer.
6. Follow with a short paragraph expanding on your answer using relevant terms and synonyms for LSI purposes.
7. Below that, expand further giving an even more in-depth answer; this serves to A. keep your audience longer on your site, B: increase the word count of your post, C: prevent your audience from looking elsewhere for more in-depth information, D: place links to your money page or/and your product pages.
– Important Note – If after all this your answer to a particular question falls below 400 words – group Two or Three answers in the same post to make it a minimum 800-word post – grouped answers must be relevant and follow a logical order.
– Repeat for every possible question you can anticipate.
All on-page and off-page optimisation rules should be applied too!
For a friendly chat about how to rank your website higher in Google,
or to see how else we can improve your business, drop us a line through our Contact Page,
or call me on 0425 723 498 during business hours, and we can take it from there.